What we do

We help businesses grow by providing them with a platform to share their knowledge to a broader audience; leveraging quality blogs from all around the world.

We connect businesses through their mutual values and interests.

We believe in supporting and encouraging businesses to generate value-adding content that educates, inspires, or entertains. Content with meaning, content that adds to the global information pool.

Content Distribution Network
Content Publishers

Why we do it

Having this problem over and over during every business and startup previously, we intrinsically understand the frustration of cold emails to publishers, blogs and other brands.

The attempt to foster content partnerships is cumbersome, to say the least.

We know there is a better way to do guest posting outreach. We know we can do better.

Who we are

We are two Kiwi boys from small New Zealand towns. One from Whangaparaoa; the other from Rotorua. We came together with our joint ambition to create a global business that can impact many others.

We like technology, fitness, biking, hiking, and breaking from work with a few rounds of Rocket League.

Content Network

Where we’re going

New Zealand is our test-bed, but our sights are firmly set on the global market.

We believe that the age of Pre Releases is far past gone, for most businesses. PR firms continue to fumble around trying to catch up with an ever-changing media and social landscape.

Could Contento be the change they need, or will Contento allow businesses to by-pass PR agents altogether? Only time will tell…

Carl Thompson

Carl Thompson

Carl has been a digital marketer since the dawn of digital marketing. You know how some people drop out of high school to start a company? Carl dropped out of high school to become a digital marketer. And then went on to found a couple of companies, including TradeGecko and later a digital marketing agency. Carl is a content evangelist and his frustration with getting good content into good hands is why Contento was born.


Nelson Shaw

Nelson Shaw

Nelson’s the hacker of the duo with first class honours in comp sci and maths. He too is technically a college drop out, although it was from his PhD so it doesn’t really count. Nelson’s spent his fair share of blood, sweat and tears working on building companies and loves turning ideas into fast, functional products. His interest in solving real problems and making something people want is what drew him to Contento.