Our Mission:

To make content creation and placement ridiculously easy.

We Believe:

Good content is the foundation for today’s marketing.

We believe in supporting and encouraging businesses to generate value-adding content that educates, inspires, or entertains. Content with meaning. Content worth reading.

Our research:

We’ve conducted extensive surveys and interviews to better understand what’s going on in the media world.

  • most media is now pay-to-play due to the massive decline in online advertising value; cost per thousand impressions has dropped from $40 to $4
  • paid content placement is the most in-demand form of advertising
  • 80% of editors say they would rather a unique article than a press release
  • 64% said they don’t read press releases anymore


Why we do it

We’ve had this problem over and over in every business and startup we’ve been involved with. We intrinsically understand the frustration and futility of creating SEO’d content, and sending cold emails to publishers, blogs and other brands. Attempting to foster content partnerships with a traditional approach is cumbersome.

We can make this easier!

Where we fit

We design web-based software for marketers and writers that aim to create the best content they can. They understand the need for SEO but don’t need super technical and expensive apps.

Who we are

We’re two Kiwi boys from small New Zealand towns. One from Whangaparaoa; the other Rotorua. We came together with a joint ambition to create a global business that can impact many others.

We love technology, fitness, biking, hiking, and breaking from work with a few rounds of Rocket League. And snacks.

Carl Thompson

Carl Thompson

Carl has been a digital marketer since the dawn of digital marketing. You know how some people drop out of high school to start a company? Carl dropped out of high school to become a digital marketer. He went on to create businesses of his own, including TradeGecko and a digital marketing agency. Carl is a content evangelist and feels a deep frustration with trying to get good content into good hands.


Nelson Shaw Contento

Nelson Shaw

Nelson’s the hacker of the duo, with first class honours in comp sci and maths. He too is technically a college drop out (although it was from his PhD, so it doesn’t really count). Nelson’s expelled his fair share of blood, sweat, and tears working on building companies, and loves turning ideas into fast, functional products. His interest in solving real problems and making something people want is what drew him to Contento.


Oscar Thompson

Oscar Thompson

With over one whole year of life experience and countless hours of human relation & cuddle training, Oscar takes his position as Office Morale Manager very seriously. Feeling low? Oscar is all over your lap, drawing negative energy out and turning it into a toxic gas which he stores and releases at inopportune moments.