Rewriting articles, aka repurposing content, seems to be an area of digital marketing that most marketers are in the dark about. Thrown off by the thought of by Google penalties.
In this article, we look at the basics of duplicate content and how you can repurpose your content correctly with this article rewriter.
What is duplicate content?
According to Google, duplicate content is an exact match or near match blocks of text. Duplication can be on a single domain or even across multiple domains.
It’s really that simple.
In February of 2011, Google released Panda. Panda’s job is to sniff out low-quality, content thin, and content farming websites. Sites that would literally copy content from other sites in hope of search traffic.
Why use this article rewriter?
Rewriting articles is sometimes done for repurposing the same structure and theme of an article across multiple blogs. Let’s look at some examples:
You have received a press release that you’d like to post on your blog. That press release has also been sent to a number of other media and blogs. To avoid duplicate content penalties you’ll need to rewrite the press release into a new unique article first.
You might also have a product description on multiple e-commerce sites. It’s not ideal to have the same copy across these pages, so using this article rewriter tool, you can set the original copy and then edit it to create a new unique product description.
Sharing blog articles
You get asked by another blog if they can use an article of yours. Instead of letting them copy the article, it’s best to use the article rewriter to create a new version of the article.
Landing page text
You need to make a bunch of similar landing pages. Ideally, you want to make sure each landing page has unique content. This can be hard when the landing pages are very similar. But this article rewriter makes it easy to create new copy for each page.
Duplicate content penalties
Since 2011 Panda has become increasingly complex, and a lot of marketers are scared of Panda’s duplicate content penalties. There seems to be a lot of misconceptions about these penalties.
Duplicate content penalties only apply to the page rank not the domain authority as a whole. i.e. the page with duplicate content might be de-ranked or in extreme cases, removed from search results.
Google is not in the business of destroying legitimate businesses. You have to do some really dodgy hacks to be removed from search results.
Repurposing content is totally legit and we have created this article rewriter to help you to edit your articles to a min of 30%. That’s more than what search engines deem to be unique, by far. You can’t just delete or move content around. The article rewriter tool won’t allow it. You will need to edit each sentence correctly.
How to avoid duplicate content
Check your sitemaps and make sure you don’t have any URLs leading to the same pages. Each URL is crawled and treated as a separate page.
Don’t copy and paste text. Use our article rewrite tool to help change it into a new unique piece of content.
Learn more about duplicate content here: