PR Agents

Over the last 17 years of being in digital marketing, I have worked with PR agencies from a supplier and client sides. I have many friends in PR, and I’ve seen the good, the bad, and the ugly. The following are my thoughts and opinions on using PR agents for content placement.


Public relations is the term we use for the discipline of curating public perception of a brand, product, or service. With good

Natalie Robinson, founder of Mum’s Garage, explains the benefits of using content to create social proof and drive brand adoption.

At Mum’s Garage we work with early-stage companies, to help turn an idea into a revenue-generating business. One of the challenges with starting a business is that you’re new and unknown. You’re also trying to get your customers to change their behaviour by buying your product or service.

People don’t like the unknown, they

Starting a startup is hard. It’s complicated and confusing. There is a myriad of tasks that need attention. Branding assets, website, landing pages, tracking setup, videos, support systems, onboarding setup, various documents, payment process, marketing campaigns … the list goes on.

So many things to do, so little resource. It’s easy to get lost and lose time working on things that don’t matter.

The only way to fight through task-noise is to prioritise. Easier said

Backlinks, also known as inbound links, are an HTML link from one website to another.

Backlinks are important for your SEO as they act as a ‘vote of confidence’ to search engines. A high ranking website linking back to your website is an indicator to search engines that your website is reputable and of great value.

Quality Over Quantity

Long ago marketers could ‘trick’ Google by garnering many backlinks. Quality of the website they came

The length of your blog articles really depends on what you’re trying to achieve.
In some cases, short articles will work better than long articles. Let’s look at different content types and what will work best.

Know your desired outcome

You should first understand the desired outcome of the article you’re writing. Is it purely for SEO and to drive organic search traffic? or is it content your using for prospecting a specific

Content marketing has been around for years. And thanks to social networks like Facebook, content marketing is a staple of every modern marketing team. However, some marketers are still doing it badly. This article is designed to teach you the fundamentals of how to do high-quality content that drives organic search traffic.

“Content is King”… wrong!

I like to use the term “Value-adding content is king“. Because without real value it’s just spammy, fluffy, nothing

Keywords are words that regularly appear in your article. They help search engines define what your article is about. Over the years marketers have found ways to increase the page rank by inappropriately placing keywords. Search engines catch on pretty fast and the days of keyword stuffing is long over.

Here are our Do’s & Don’t when using keywords


1. DON’T Keyword stuff your copy

You, and Google want your copy to be

If you’re looking for sites that accept content submissions then below is a list of over 600 guest blogging sites you can use. Guest posting isn’t new and blogs have been spammed to death with guest submissions that don’t align with their niche. Blogs are now very wary of content submissions and there are a few things you need to know before doing your guest post outreach.

Outreach to Guest Blogging Sites.

One of the biggest challenges when creating a two-sided marketplace is overcoming the initial ‘dead zone’. Without enough users in the app, no one is going to find value in it.

You’ve probably heard of the term ‘tipping point’, a point at which there is enough of something to act as a catalyst to exponential growth.
This is what we are looking for when creating a two-sided marketplace.

It’s not easy. We have

I was 17 when I started learning web design and marketing at Media Design School in Auckland, NZ.

It was 2001, and the internet was a new playground for a marketer (growth hacking definitely wasn’t a thing). A few changes to your meta tags could result in increased website traffic. And manipulating the search engine algorithm wasn’t tricky.

But like anything, as a market starts to mature and more people start operating off the same