How to Create a Content Marketing Strategy
Every minute, there are over 211 million pieces of content being published online. And while this is a lot, content marketing is still the best way to reach your customers through inbound methods. Instead of disrupting their experience, you can contribute to it. And...
Net Content Score. The new way to track your content.
Net Content Score, or NCS, is the new way to measure the success of your content. NCS collects scores and feedback from users then gives you an average so you can track the success of your content over time. It's similar to how Net Promoter Score (NPS) works for...
Squarespace SEO Best Practices
[vc_row][vc_column][vc_column_text] According to reports from 2019, there are nearly 2 million Squarespace-supported websites on the internet. Is your website one of them? are you wanting more traffic to your website? Read on.. Squarespace is a great platform that can...
The new way to search-engine-optimize your articles
Writing content for your website or blog can be tough. Not only should your web content be engaging but it must be relevant to specific search terms if you want it to rank well. A mix of writer, storyteller and search engine optimization specialist is required. It's...
Learn from best with Entrepreneurs Unleashed podcast
[vc_row][vc_column][vc_column_text] Frustrating, hard, challenging and gruelling. Just some of the words used to describe starting a startup, or any business for that matter. Every founder has a unique story about overcoming adversity, pushing through hard times, and...
What Is Social Marketing? (With Examples)
[vc_row][vc_column][vc_column_text] We live in an era where nothing is valued in business as much as social responsibility. As business owners or managers, we’re encouraged to not only sell our products and services but also leave the world a better place for it. And...
How to Find the Right Content Creator
[vc_row][vc_column][vc_column_text] Ah, content. There’s no better formula for showing the main three things that will make your customers trust and respect you: Expertise, authority, and personality. But with over 53% of businesses using content marketing, the bar is...
How to use Native Content in your content strategy
[vc_row][vc_column][vc_column_text] Brands looking to expand their audience are reaching across the table. When looking to grow an audience, it’s infinitely more effective to leverage another brand’s existing audience base, than to attempt to build your own. Native...
20 Top digital marketing blogs every marketer should be following
[vc_row][vc_column][vc_column_text] The world of digital marketing is one that’s always evolving. In fact, it wouldn’t be a stretch at all to say that there’s always something new to learn. It can be hard to keep up, especially with your busy schedule. Fortunately for...
How Fyre Festival Changed Laws For Instagram Sponsored Posts
[vc_row][vc_column][vc_column_text] There’s no way around it: Fyre Festival was a fiasco. In fact, it was such a colossal shootstorm that both Hulu and Netflix made documentaries about it, and a number of celebrities who were social media influencers have been under...
How to Prepare For, Hire, and Keep Freelancers
[vc_row][vc_column][vc_column_text] The Art of Finding and Retaining Quality Freelancers Hiring freelancers are becoming quite the trend now and it is mostly done for good reason. More and more small companies are warming up to the idea of hiring freelancers in order...
Digital PR in 2019 – Modern PR techniques to boost your business
[vc_row][vc_column][vc_column_text] The world of digital PR (digital public relations) has changed immensely over the last decade. Your online reputation places a significant role in your business, whether you like it or not. Understanding digital PR, and how it...
The Digital Marketing Cheat Sheet To Increasing Your Website Traffic
[vc_row][vc_column][vc_column_text] We all want more website traffic, or should I say; good quality traffic that increases sales. But most people fail to understand the fundamentals to good SEO (search engine optimization). In this article, you’ll learn these...
Sponsored Content – The Complete Guide
[vc_row][vc_column][vc_column_text] In this guide, we look at what sponsored content is and how to use it in your marketing strategy. Contents (jump-to menu) – What is sponsored content – Why should businesses invest in sponsored content? – Should I accept sponsored...
Content Marketing Workshop Video
[vc_row][vc_column][vc_column_text] There are many facets to content marketing. It can quickly become overwhelming to anyone starting out. In this video Carl Thompson, from Contento, walks you through all the major facets of content marketing you need understand. This...
15 content types you should be using in your marketing
[vc_row][vc_column][vc_column_text] Content is central to any good marketing strategy. We are living in an age of content with around 90% of all marketers doing content marketing. (source) This makes sense as 80% of people like to learn about a company through unique...
How to make guest posting work for your business
[vc_row][vc_column][vc_column_text] Guest posting is a pillar technique in any good marketing strategy. In this article, we look at the core fundamentals of guest posting. You’ll learn how to create, distribute and promote your articles through other blogs and media...
Tools And Techniques To Creating Content Your Audience Will Love
[vc_row][vc_column][vc_column_text] Creating content your target audience wants to consume really boils down to just one thing - a deep understanding of their wants and desires. In this article, we will look at some tools and tactics we use to help gain audience...
Content Is Crucial for your SEO and E-commerce
[vc_row][vc_column][vc_column_text] It's now clear that content marketing is critical to any business and it goes far beyond merely having quality material for your site. In fact, content is essential for SEO and e-commerce. 90% of organisations are using content in...
Share buttons are out, Dark social is in
[vc_row][vc_column][vc_column_text] In this article, we look at the new content-sharing behaviours, what dark sharing is, and how to report on it. You sit in bed late one night, peering into a small dimly lit screen. The title of the blog article is "These Kittens...
Do you actually need a PR agency?
[vc_row][vc_column][vc_column_text]Over the last 17 years of being in digital marketing, I have worked with PR agencies from a supplier and client sides. I have many friends in PR, and I've seen the good, the bad, and the ugly. The following are my thoughts and...
How to use social proof to drive brand adoption
Natalie Robinson, the founder of Mum's Garage, explains the benefits of using content to create social proof and drive brand adoption. At Mum's Garage, we work with early-stage companies, to help turn an idea into a revenue-generating business. One of the challenges...
What are BackLinks?
[vc_row][vc_column][vc_column_text]Backlinks, also known as inbound links, are an HTML link from one website to another. Backlinks are important for your SEO as they act as a 'vote of confidence' to search engines. A high ranking website linking back to your website...
How many words are best for a blog article?
[vc_row][vc_column][vc_column_text]The length of your blog articles really depends on what you're trying to achieve. In some cases, short articles will work better than long articles. Let's look at different content types and what will work best. Know your desired...
Why you should focus on value-adding content
[vc_row][vc_column][vc_column_text]Content marketing has been around for years. And thanks to social networks like Facebook, content marketing is a staple of every modern marketing team. However, some marketers are still doing it badly. This article is designed to...
How to use keywords correctly
[vc_row][vc_column][vc_column_text] In this article, more of a cheat sheet, we look at the do's and don't when optimising for keywords in your articles. Keywords are words that regularly appear in your article. They help search engines, like Google, define what your...