Duplicate Content Tool
This duplicate content tool allows you to set your original copy and assists you to change it to a minimum of 30%.
Publishers, as well as search engines, don’t want duplicate content. With this tool, you can easily create new unique versions of your content.
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Duplicate content seems to be an area of digital marketing that most marketers are in the dark about.
A lot of marketers are scared of even venturing into repurposing content. Thrown off by the thought of a Google penalty. In this article, we look at the basics of duplicate content and how you can repurpose your content correctly.
What is duplicate content?
According to Google, duplicate content is an exact match or near match blocks of text. Duplication can be on a single domain or even across multiple domains.
It’s really that simple.
In February of 2011, Google released Panda. Panda’s job is to sniff out low-quality, content thin, and content farming websites. Sites that would literally copy content from other sites for search result ranking.
Why would you duplicate, and then change, content?
Duplicating content is sometimes done when repurposing content. Let’s look at some examples:
You have received a press release that you’d like to post on your blog. That press release has also been sent to a number of other blogs, so to avoid duplicate content you’ll need to edit the press release into a new unique article first.
You might also have a product description that shows on multiple pages. It’s not ideal to have the same copy across these pages, so using this tool, you can set the original copy and edit it to create a new unique block of text.
Sharing blog articles
You get asked by another blog if they can use an article of yours. Instead of letting them copy the article, it’s best to change it up and give them a new version of it.
Landing page text
You need to make a bunch of similar landing pages. Ideally, you want to make sure each landing page has unique content.
Duplicate content penalties
Since 2011 Panda has become increasingly complex, and a lot of marketers are scared of Panda’s duplicate content penalties. There seems to be a lot of misconceptions about these penalties.
Duplicate content penalties only apply to the page rank not the domain authority as a whole. i.e. the page with duplicate content might be de-ranked or in extreme cases, removed from search results.
Google is not in the business of destroying legitimate businesses. You have to do some really dodgy hacks to be removed from search results.
Repurposing content is totally legit and we have set this tool to guide you to change the copy to a min of 30%. That’s more than what search engines deem to be unique, by far.
How to avoid duplicate content
Check your sitemaps and make sure you don’t have any URLs leading to the same pages. Each URL is crawled and treated as a separate page.
Don’t copy and paste text. Use this tool to help change it into a new unique piece of content.
Learn more about duplicate content here: