The world of digital marketing is one that’s always evolving. In fact, it wouldn’t be a stretch at all to say that there’s always something new to learn. It can be hard to keep up, especially with your busy schedule. Fortunately for all of us, there are quite a few digital marketing blogs out there to help us stay on top of all the latest trends and techniques.
This list is in no specific order. Each and every blog listed down below is helpful in its own way. If you’re itching to learn, and you have a heart for digital marketing, then you might want to consider adding these digital marketing blogs to your reading list:
1. Moz Blog
Undoubtedly, the Moz blog is on the top of everyone’s reading list.
Their main focus is on SEO, which is no surprise considering that they offer some of the most helpful plug-ins on the internet.
No matter your skill level, you’ll find something of use of the Moz digital marketing blog. Beginners and veterans alike will find it easy to read and very informative.
2. HubSpot Blog
Another well-known name in the digital marketing world, the Hubspot blog has a lot to offer.
The original founder of Hubspot was the person who coined the term ‘Inbound marketing’ so naturally, that’s one of the main focuses of the blog. Don’t let that fool you, though. There is a very wide range of topics for every digital marketer to enjoy.
Do you have a nag for content marketing? Then Copyblogger is a great outlet for all kinds of helpful information. Whether you’re personally writing or just interested in content marketing techniques, Copyblogger is a great addition to your reading list.
4. Marketing Land
For the most part, Marketing Land is a one-stop shop for all digital marketers. You’ll find everything from articles written by experts, to tips and techniques to help you develop your own digital marketing campaigns.
Marketing Land is also a great source for news in the marketing industry. You’ll get quick updates on upcoming launches and announcements.
5. Neil Patel
From first glance, it’s easy to understand the main focus of Neil Patel’s blog: answering real questions. You’ll quickly be greeted with a wide array of articles dedicated to answering some of the biggest and hardest to answer questions for digital marketers.
Dive a little deeper, and you’ll find some helpful guides and how-to style articles dedicated to helping you advance your digital marketing strategies.
You may have heard of Neil Patel before. He’s a very renowned digital marketer that works with some of the biggest businesses on the planet.
6. Social Media Examiner
It’s no secret that social media is a growing platform for digital marketing. Social Media Examiner is packed full of helpful advice from social media experts on how to grow your audience. You’ll find no shortage of useful interviews, case studies, and reviews.
If you’re trying to grow your social media reach, the Social Media Examiner blog is an absolute must.
7. Occam’s Razor
Trying to learn the in’s and out’s of Google Analytics? Then Occam’s Razor is a blog you need to add to your list. This blog is packed full of comprehensive guides that go in-depth on every single aspect of Google Analytics.
The blog’s owner, Avinash Kaushik, is considered to be one of the world’s leading experts on Google Analytics. Needless to say, this blog is a great learning platform.
8. Content Marketing Institute
Looking for tips on content marketing? Then Content Marketing Institute is a great blog to read.
As their main focus is content marketing, you’ll find yourself submerged in strategies and trends in the content marketing world. Within the blog, you’ll also have access to tons of online resources like eBooks and whitepapers to help you further your knowledge.
The range of content on Econsultancy is nothing short of expansive, but it’s all helpful, nonetheless. Their main focus is to provide insight for best practices to help brands grow.
To top it off, Econsultancy is always updated with the latest and greatest trends in the digital marketing realm. Overall, you’ll find pretty much all the insight and advice you need.
Socialfresh is the second mention of a social media focused blog on this list, and it’s for good reason. As mentioned before, social media offers unmatched potential for any brand to grow.
What makes Socialfresh a little different from the rest is the rich media that they provide. You’ll find plenty of helpful podcasts and blog posts dedicated to helping brands grow on social media. That being said, Socialfresh is a great option for anyone that doesn’t have a lot of spare time and needs to work while they listen.
PSFK is another great digital marketing blog that is practically a gold mine. In fact, you’ll find just about every topic in digital marketing covered in some shape or form.
Lots of people in the digital marketing industry look to PSFK for topics related to anything from cool gadgets and software to insight and analysis. They also provide amazing forecasts for upcoming trends. Needless to say, PSFK is worth adding to your list.
12. Search Engine Journal
SEO is a very important part of digital marketing. In fact, most digital marketing would be useless without the right SEO techniques.
Search Engine Journal takes you deep inside all topics related to search engine marketing and gives amazing insight on how to improve your own. You’ll get updates on algorithms, PPC, and any other useful advice related to search engine marketing.
As the name might suggest, Copyhackers focuses intensely on web copy and content marketing.
As many of us may already know, the key to good content marketing is to get a good conversation going. The content has to be engaging and informative without sounding like a robot.
Based on this, Copyhackers brings research and advice to anyone who may be struggling with or just looking to improve their content marketing techniques.
14. Convince and Convert
Convince and Convert offers a large variety on their blog.
What makes this blog special is that they provide real-world examples of good marketing techniques. If you’re looking for tips or guidance in any way, Convince and Convert is a great blog for you.
Grow, owned and operated by Mark Schaeffer, is a great blog to read if you’re looking for any sort of information on digital marketing and technology.
You’ll find topics on anything from general marketing tips to forecasts and projections based on raw data. Go check it out!
The Buffer blog primarily focuses on social media growth advice. That being said, they also cover a few general topics related to digital marketing, and all their blog posts are always very well researched. Regardless of what the topic is, you know that you’re getting accurate information that will help you grow your brand.
Although Hongkiat doesn’t often cover digital marketing topics, they will post a helpful article or two once in a while.
What makes Hongkiat a good resource for digital marketers is the fact that they often point readers towards helpful resources. The best part about it? These resources are usually free.
If you have a designer on your team or want to give it a shot yourself, take a look at Hongkiat. In addition to the free resources, you’ll find loads of helpful content on how to design well and even design trends. All of this is very relevant in the digital marketing industry.
Digital marketing is usually focused on one thing: conversion. You want to bring traffic in by using various marketing techniques, and ultimately drive that traffic to buy a product or service.
Unbounce’s blog is mainly based on conversion. They offer tons of helpful advice on how to turn a casual reader into a paying customer. Their blog is backed by real research and proven techniques, so you know that you’re getting quality content.
Unmarketing goes above and beyond to show you how to create techniques of your own. Often times, marketing strategies get lost in the crowd, and Unmarketing wants you to avoid that.
Instead of generic tips and discussions, Unmarketing focuses on different ways to look at digital marketing. You can classify this blog as anything but ordinary, as you won’t find any other blog talking about some of their topics. If you’re looking for a thought-provoking digital marketing blog, this is the one for you.
20. Digital Marketer
It’s not hard to grasp what the Digital Marketer blog is all about. You’ll find topics on every aspect of digital marketing including content marketing, social media, copywriting, and everything else.
Wrapping it up
There you have it: 20 blogs that every digital marketer should be reading. Again this list is in no particular order, and each one of the blogs listed above brings a lot to the table. In any case, you should be reading the blog that best suits your needs as a digital marketer.
If you’re in the market for a good blog to read, give these a shot, and don’t forget to keep a lookout for new ones. What are you waiting for? You have a lot of reading to do.
ABOUT THE AUTHOR | Carl Thompson
17 years of playing in the digital marketing space. Over that time Carl has worked with many companies, created a clothing label, and co-founding tech companies Tradegecko.com, Bronami.video, and Contento.marketing
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