The length of your blog articles really depends on what you’re trying to achieve.
In some cases, short articles will work better than long articles. Let’s look at different content types and what will work best.
Know your desired outcome
You should first understand the desired outcome of the article you’re writing. Is it purely for SEO and to drive organic search traffic? or is it content your using for prospecting a specific audience? or is it helpful content for existing readers/users?
You need to think about what you want out of the article and also what the user will be expecting. For example, if someone searches ‘margarita recipe’ it’s most likely they want a quick recipe, not a 4,000-word research piece on the history of margaritas.
Short and sharp
500 words used to be the go-to number for marketers. Nowadays 500 words is considered a short article. but they do have their place.
For example, this article I’m writing right now is designed to give you the information you need without any fluff. It’s short, sharp, and to the point. I know you want to get back to writing content. So i’ll keep it brief.
Long form articles
How does 10,000 words sound? A bit of work? Yep.. but seriously some marketers are creating these looooong articles. Long form content like this is normally in-depth, well-researched pieces. An article with over 2000 words is considered long form.
What’s best for SEO?
According to Neil Patel and others, just over 2000 words is ideal for search engine optimisation. Google likes these. The top-ranked sites are hitting an average word count of 2416. However, you can not just fill your content with space filling fluff and expect to get position 1. Search engines have a number of quality indicators, and if your content isn’t engaging, it’s not going to get the high ranking you wanted.
Optimise for readability
No matter how many words you’re aiming for, your content must hold the user’s attention. Write in a way that is engaging, leading the user to the next section, and the next, and so on.
Use subheadings and separated paragraphs to make your content skim-able. You could also use bullet-points, images, and videos throughout your content to make it more engaging.
ABOUT THE AUTHOR | Carl Thompson
17 years of playing in the digital marketing space. Over that time Carl has worked with many companies, created a clothing label, and co-founding tech companies Tradegecko.com, Bronami.video, and Contento.marketing
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