Backlinks, also known as inbound links, are an HTML link from one website to another.
Backlinks are important for your SEO as they act as a ‘vote of confidence’ to search engines. A high ranking website linking back to your website is an indicator to search engines that your website is reputable and of great value.
Quality Over Quantity
Long ago marketers could ‘trick’ Google by garnering many backlinks. Quality of the website they came from didn’t matter. However, those days are long gone and it’s quality of the site linking back to you that really matters.
Domain Authority and Backlinks
Search Engines have their own top-secret way of ranking websites. But we can use the now standard MOZ Domain Authority ranking.
What you want is for higher ranking websites to link back to yours.
With Contento, you can see the DA of the publisher and compare it against your own. If quality backlinks are your priority, then choosing to work with higher DA publishers is what you want.
Don’t Buy Backlinks!
Buying bulk backlinks, or hiring backlink ‘marketers’, almost always results in a lot of very poor quality backlinks. These spammy links will negatively affect your SEO rankings. As the saying goes “if it sounds too good to be true, it probably is”.